Katherine Mesanovic Kiser
AdTheorent
Senior Designer
June 2021 - Present
I work with a variety of clients, brands, and agencies to bring to life LIVE digital rich media builds that are curated from client assets and my art direction to build interactive and engaging experiences.
TOOLS
Photoshop, Figma, After Effects, Illustrator, Express, Celtra, Microsoft Office Suite, Lottie, Google Web Designer, AI
SKILLS
Advertising, UX/UI Design, Art Direction, 2D Asset Curation, Motion & Animation Graphics, Creative Strategy
Freddy's Frozen Custard & Steakburgers is a QSR chain with locations across the U.S. For window 2, they wanted to promote their root beer float to increase national brand awareness while moving new and existing customers through the Freddy's journey. Based on their assets, I recommended a tap to drink game where users would tap their screen to "drink" the root beer float. I also included a map at the end of the experience so users can find their nearest Freddy's.
Engagement rate for this live unit was 23.86%, which was above our QSR benchmark for 2022! The campaign was successful in locating qualified users and driving them to make purchases, resulting in $11,536 incremental sales. The rich media experience contributed $2,004.54 (1.88%) of the total of incremental sales.
Rich Media Expandable
(Window 2- Root Beer Float)
Freddy's Frozen Custard & Steakburgers
In window 3, the goal was to create awareness for their new key lime pie concrete made with real key lime pie. I designed a step-by-step gamification where a user takes certain actions to "add" ingredients to make their own key lime pie concrete. At the end of the experience, there is a vertical video with the full key lime pie concrete in frame.
This live build had a lower engagement rate (14.65%) and users spent less time in the unit. However, this rich media experience contributed $6,267.99 (6.44%) of the total incremental sales, which was higher than window 2.
Rich Media Expandable
(Window 3- Key Lime Pie Concrete)
Brach's goal was to create awareness for their flavored candy canes for the holidays in Q4 2023. I created a CTV skin around their "Holiday Spirit" video and a short 2D animation from their illustrator file of winter wonderland characters for the social media portion of the campaign. These builds are currently live!
Connected TV Skin with QR Code
Brach's
2D Animation
Worthington Direct
Role: Art Director
WIP - Set to launch in March
The goal of this campaign is to increase awareness and educate professionals to get inspired by the idea of new furniture for their space.
Storyboards
Round 1
Final Round
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Coca-Cola's goal was to drive awareness and sales of their products during halloween driving users to purchase at Sam's Club. I built an animated takeover of Coca-Cola "filling up" the users screen before the user is led to the final creative page.
The rich media unit drove an engagement rate of 22.10%. The 300x600 display banner drove the highest CTR (0.34%)
Rich Media Expandable
Coca-Cola
728x90
Display Banners
320x50
300x250
160x600
300x600
Nashville Music City
The goal of this campaign was to raise brand awareness for seasonal activities in Nashville and increase visits/tourists.
I was responsible for walking through our custom mobile rich media build with the client to discuss their goals and needs. The rich media expandables ran across phone, tablet and desktop and I was tasked to design a cross device experience highlighting the 4 pillars of Nashville: Food, Shopping, Experiences, and Music. Each pillar included a gallery to show users activities in Nashville. I placed a video on the main page of the unit to draw in users. Accompanying the rich media units, I designed GIF banners too.
The rich media units overall engagement rate was 19.39% and time spent was 11.22 seconds. The most rich media actions was the experience pillar, meaning most users clicked on this tab. However, the most click outs to the landing page occurred in the music pillar on the first gallery panel, which was an image of the Schermerhorn Symphony Center.
The 728x90 banner on tablet devices drove the highest CTR (0.19%). While desktop CTR was the lowest (0.05%).
Rich Media Expandable
GIF Display Banners
728x90
320x50
300x250
_gif.gif)
160x600
300x600
Crocs
The objective of this campaign was to drive CTR and awareness promoting their comfortable crocs through rich media. I designed a transition gallery of their 4 shoes with cozy textures in the background. As the user browses through the gallery, the shoe, images and background changes in a seamless manner.
The rich media interscroller unit drove 0.13% CTR, and in total, users took over 4,000 actions within the unit. The highest rich media action was users interacting with the gallery.
Interscroller
Florida Lottery
During 2022, I worked closely with Florida Lottery, client and their agency, to deliver promising results and interactive rich media units based off their scratch/draw games and Powerball. I utilized assets from their Photoshop files to design and produce multiple phone rich media units driving engagement and awareness. Below is one example of a rich media unit I built for them in 2021.
The engagement rate for the live build below was 47.38%, which is extremely high above the Lottery benchmark for 2021!
Rich Media Expandable
Super Pretzel
Super Pretzel's goal was to get football fans to purchase Super Pretzel during the game in a stadium, and also to purchase at their local grocery store. Being a soft pretzel lover myself, I was tasked to create GIF banners that would capivate football fans to amplify CTR.
