My goal was to create a compelling ad to create brand awareness for Yelp. I wanted to go beyond the main premise of Yelp. It's more than an app to post reviews. Yelp is a community where everyone can share their voice, find the best places, restaurants, salons, etc, in their neighborhood. I started with storyboards and wanted to use their iconic red to create various shades to illustrate their story. Ideally, this video would run programmatically as OLV or within rich media.
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Tools Used: Illustrator and After Effects